Social media channels are becoming more crucial part of digital marketing nowadays. Instagram is one of the influential channel for the travel inspiration and tourism industry. We have listed the most popular and engaged Instagram accounts of Finland in the travel and tourism area in 2019. The list is made with best nine list 2019 and Instagram engagement calculator as of 25th December 2019. Local tourism and travel related accounts in Instagram are considered in the list.
1. Visit Lapland
IG username @visitlapland is the most engaged and popular during this year 2019. About 2.2 million people liked the posts in Instagram which is highest among same type of local travel related accounts in Finland. According to the Instagram engagement calculator the engagement rate of visit Lapland is 4.05%.
Visit Lapland is a local travel channel to promote Finnish Lapland. It’s a independent initiative. The Twitter and Facebook account of visit Lapland has big number of followers. Visit Lapland has a booking website, blog as well.
2. Visit Helsinki
IG username @myhelsinki is in the second position with about 2 million likes in 2019. It’s the official travel site of Helsinki city. According to the engagement calculator the engagement rate of Visit Helsinki is 3.08%.
3. Visit Finland
IG username @ourfinland is third in the list. It’s Finland’s official travel site to promote Finland. Total likes of Visit Finland Instagram is 1.8 million in 2019. According to the engagement calculator the engagement rate is 2.89%.
There are also some other accounts which are also big sources of travel inspiration. Among the local travel and tourism promotion accounts the other significant ones are Levi Lapland, Visit Rovaniemi and Visit Tampere.
This list is a brief summary of some travel and tourism promotion channels in Instagram based on followers interaction and engagement. It’s not any official list.
By Jasim Sarker/ Visit Lapland
- jasim@ourlapland.fi